Toni&Guy is one of the most respected salon brands in the UK. Their Covent Garden team approached me to design a 24-page book to be used as a competition entry for the 'Most Wanted' Hairdressing Awards. Working with the salon manager, we devised a book which showcased the core strengths of the salon team in a friendly and professional manner. The salon and its team have won many awards included BHA Men's Hairdresser of the Year, Avant Garde hairdresser of the year and UK Salon of the Year.
Art direction was inspired by the current Toni&Guy Magazine, to create a consistently branded entry. I designed all aspects of the book and project managed the production. Salon photography was by Courtney Phillip, all other photography copyrighted to respective photographers.