Sporting Feet is a sports retail outlet with two shops in London and an e-commerce store. Together with the owners, I devised a brand which was friendly and accessible, focusing on the excellent customer service and product knowledge their team offers. We communicated the brand strategy to the shopfitters which formed the basis of the store's interior design. Work to date includes flyers, posters, numerous press adverts, bags, exhibition stands and establishing their online presence.
The website offers full e-commerce functionality. I designed the entire site, and assisted in the project management of the process.