The Royal Over-Seas League (ROSL) is a non-profit Commonwealth members club who support and nurture international social links through music and the arts. They have two clubhouses in the UK and many branches worldwide.
Working with Zed Publishing, we evolved their identity to target a younger audience, whilst maintaining the heritage and pedigree of the brand. I simplified the existing logo, added a carefully selected colour palette and modernised the typography with strong contrasting typefaces. The new identity was rolled out across all creative work for print and digital and went as far as influencing the interior design of one of their eateries.