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Dan Gore

Brand identity and art direction

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Dan Gore is a Consultant Eye Surgeon and Director of Refractive Surgery at Moorfields Eye Hospital.

After our initial consultation, I designed a clear, balanced brand identity system comprising of a logotype, colour palette, fonts, icons and guidelines. It was decided a large part of the brand would be reliant on excellent photography. We commissioned portrait photography Bernadette Baska as we felt her clean, bright style suited both the clinical and optimistic nature of the business.


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