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5 Elements Personal Training

Art direction, branding, print and website design

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Paul Harrild is a fitness expert and personal trainer based in London who runs 5 Elements Personal Training.

Working closely with Paul, I completely rebranded the business to target 'transformational' clients, devising a grittier, masculine brand. I designed and built a new website which was responsive, modern and easy to update by Paul via a CMS system. I art directed a photoshoot to ensure the images would fit with the new identity, as well as sourcing a bank of imagery from third parties. Finally, we devised a series of mini-brands to represent and promote his unique training workshops. These identities were used to create awareness and drive sales through social media channels.

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