Paul Harrild is a fitness expert and personal trainer based in London who runs 5 Elements Personal Training.
Working closely with Paul, I completely rebranded the business to target 'transformational' clients, devising a grittier, masculine brand. I designed and built a new website which was responsive, modern and easy to update by Paul via a CMS system. I art directed a photoshoot to ensure the images would fit with the new identity, as well as sourcing a bank of imagery from third parties. Finally, we devised a series of mini-brands to represent and promote his unique training workshops. These identities were used to create awareness and drive sales through social media channels.