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Art Direction

Brand identity

Branding is a fundamental part of standing out in today's crowded marketplace. It is not simply a logo, it is the essence of the company, the personality and its values. In our initial consultation, I listen carefully and analyse the business to help direct an appropriate creative solution.

If you require a completely fresh identity from scratch, or just want to revive and refresh your existing offering, I can help position and target the brand to the correct markets.

I can offer a 'quick' solution for those who simply want a professional logotype and a more in-depth proposal detailing colour palettes, tone, typography, photography or illustration and personality. I also provide brand guidelines for use by third parties and in-house creatives to ensure output is visually consistent and on message.

Key services

  • Guidance on direction and positioning
  • Logos, colour palettes and typefaces
  • Branding documents for third parties
  • Analysis and research to understand your business


Design for Print

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